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Home ยป How Your Essex Company Can Benefit From Video Production?

How Your Essex Company Can Benefit From Video Production?

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Video marketing is an excellent way to interact with customers and offer benefits to your audience. But, it is important to consider the advantages and disadvantages of using video marketing before you begin. It is no doubt that videos can be very labor-intensive. They take a significant amount of time to make and edit and editing can be a bit tedious. But the reward is worth the effort.
If you’re thinking about including video marketing in your small-business strategy If so, you should learn about the benefits of video production, and how it can assist you in growing your business.

The Reasons Small Businesses Should Look into the use of video marketing

As a business owner with a small budget it is obvious you have to maximize your marketing budget. However, determining the channels that will prove to be most beneficial is an exhausting task. Although the saying “content is the king” remains true, the kind of content that is the most effective in reaching customers is evolving.

Recent studies have revealed there is an average 33.7 percent of people are spending between 4 and 10 hours each week online watching online videos and an additional 27.2 percent stating that they are spending longer than 10 hours each every week watching video online. The numbers have risen significantly, particularly because of the pandemic. 68% of people believe that the virus has affected the quantity of video content they consume on the internet and 96% of them say that their overall time has indeed increased.

What is this going to mean for your small-sized business? The 93% majority of professionals in marketing affirming they consider video to be an essential component of their plan with the majority of 87% saying that it has an increase in ROI, videos are the best method of reaching a broad market quickly. And it’s an essential part of any marketing plan.

5 benefits of video production For Your Small Business

The production of videos for small businesses can be a fantastic option to gain clients, generate more leads and develop strong relationships with customers. There are five advantages to video creation that must not overlook:

1. Greater Brand Awareness

Videos are the most effective method to get your company visible. Studies have revealed that about 90% of people find new brands or products when surfing YouTube with 70 percent saying that they’ve bought something from a company based on the videos they’ve seen. Sadly, despite such a huge potential to be able, less than 9 percent of small-scale companies across the United States use video platforms such as YouTube as an element of their marketing plan.

As consumers spend more of their time on YouTube Small businesses can profit enormously by including video production into their strategies to increase brand recognition.

2. Enhance Engagement on Social Media Engagement

With an estimated 3.6 billion people on social media, it’s only natural that small-sized businesses use these platforms to benefit. But simply establishing an account on Facebook and Instagram profile isn’t sufficient. You must actively create a community. This includes increasing engagement on social media whenever you can.

Research shows that videos on social media are a great source for companies. In one study 62% of respondents believed that they became more interested in the particular brand or product after watching a short video on it in the form of a Facebook Story, while another study found that social media videos could generate as high as 1200 percent more shares than texts and images.

3. Enhances the understanding of your products/services

When it’s time to inform your customers about your company and the services you can offer them Research shows that customers prefer engaging via video content rather than traditional text-based posts. 90% of marketing professionals agree that video content has increased awareness of their offerings or services for viewers.

It’s almost impossible to describe the benefits of a product or service using the use of text by itself. Videos are an excellent way to help customers understand the products you’re offering, why it’s necessary and how it operates.

4. Builds Trust

There are many benefits to the production of videos for small companies among the biggest is the fact that it helps to create trust between your customers and you. With the majority of consumers being skeptical of businesses of all kinds video content can be a great way of creating trust with your clients. Not only does the powerful effectiveness of video content establish credibility and trust, but it can also to boost your company’s credibility to the satisfaction of your clients.

Video can be utilized in a variety of ways to increase trust. It can be used to share informational videos that highlight your brand or products, and testimonials from customers. Research has shown the fact that 91% consumers between the ages of 18 and 34 claim that they are as trusting of reviews from customers the way a recommendation from a family member You shouldn’t not take advantage of this chance to engage with your customers.

5. Consumers are more likely to watch video content

The majority of consumers are watching videos on the internet, indicating that videos are the most popular type of content. When given an option between various types of content such as ebooks, articles and infographics to learn of new services or products 68% indicated that they prefer watching videos over other forms of content.

The video content can be more enjoyable and much more digestible than text. Research has shown that those who view videos retain 95 percent of what they see as opposed to just 10% of those who read text. Small-scale entrepreneurs are able to communicate their message easier when they utilize video content. They can reach a wider audience than using only text.

Begin reaping the rewards of Video Production Essex Today!

The advantages that video-based production can bring to small companies are numerous and are extremely valuable when they are done right. If you’re interested in knowing the ways video-related content could create trust with your clients, increase customers’ understanding of your company’s brand and products as well as generate sales and leads for your business, it’s time to invest into video creation.