Health club group Total Fitness has hailed a “remarkable” year as revenues and profit continued to grow despite the cost of living crisis and rising energy costs.
The Wilmslow group’s latest accounts show that for the year to June 30, revenues rose 11% to £39.96m. That meant pre-tax profits rose from £961,000 last year to £1.25m.
Total Fitness has 15 sites across the North of England and Wales. Over the year it made “significant investments” in its Preston and Wigan clubs, while launching “The Women’s Gym” in Whitefield.
In his report attached to the company’s accounts, group chief financial officer Tom Rayner said: “Clearly there are headwinds given the economic landscape that apply to consumer sectors… but the gym sector has demonstrated exceptional resilience and for Total Fitness specifically the post-covid landscape favours the suburban, destination model and with the scale/space to afford members the distancing and workout space they now demand.”
And in a later statement, Mr Rayner said he was pleased to see members making more visits to Total Fitness venues.
He said: “Maintaining high rates of engagement from members makes Total Fitness less susceptible to recent economic pressures on household incomes. We are seen as an ‘essential’ rather than a ‘luxury’ by the majority of members because we contribute significantly to their physical health, wellbeing and sense of community.
“Unlike smaller formats, the “super-scale” clubs are well-positioned to accommodate higher levels of visitation that are a feature of the post-covid world. These positive trends look set to continue, with January 2024 marking a record number of new memberships for the business outside of the covid restoration period.”
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