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Home » Liverpool FC CEO: City Economy Is Ready To ‘take Off’

Liverpool FC CEO: City Economy Is Ready To ‘take Off’

Liverpool FC CEO Billy Hogan says Liverpool’s economy feels like it’s ready to “take off” – and says the club still wants to see improved transport links to Anfield.

Mr Hogan, who’s been Liverpool’s CEO since 2020, addressed a conference that brought together some of the biggest names in business and politics in Liverpool.

The University of Liverpool held its Vice-Chancellor’s Conference at the Liverpool Maritime Museum on the topic “How will we create a more successful Liverpool?” Other speakers included Metro Mayor Steve Rotheram, city council leader Liam Robinson and speakers from Liverpool’s video games and property development sectors.

Mr Hogan joined a panel discussion on Tuesday afternoon called “How will we use development to create more successful communities”. Other speakers included Chris Capes from Peel Land & Property – the developer behind Liverpool Waters, where Everton FC is building its new stadium.

Mr Hogan said he was pleased to join a debate about growing the city’s economy.

He said: “The city really feels like it’s in a place to take off from here. Rather than looking back we’re looking forward.”

Mr Hogan talked about the investment the club had put into its stadium and its community work, saying “It’s been a pretty busy decade”.

He showed images of Anfield before and after the redevelopment of the Main Stand and the ongoing redevelopment of the Anfield Road end.

Mr Hogan said the club had been determined to work with the community on its plans. As an example, he said the original plans for the Anfield Road stand had Anfield Road itself permanently closed, but those plans had changed so the road would be rerouted and only closed on match and event days.

The Anfield Road End redevelopment at Anfield is edging closer to completion (Image: Robbie Jay Barratt – AMA/Getty Images) He also talked about the Liverpool FC Academy in Kirkby and Liverpool FC Women’s new training centre at Melwood.

He said the club has in total made more than £300m in investment across Merseyside.And he added: “We do this in a sustainable way … by doing it The Red Way.”

The Red Way is the club’s “overarching commitment to helping build a better future for our people, planet and communities.”

Mr Hogan also showed a slide that said LFC’s matches at Anfield brought in over £100m a season to the city, and £130m a year to the wider city region.

But it’s not just about matchdays – Anfield is also regularly hosting some of the biggest names in music, from the Rolling Stones to Taylor Swift, which he said “has been the most popular ticket we’ve ever had”.

Mr Hogan talked about the club’s international reach but also said it remained committed to Anfield and to North Liverpool more widely, and to supporting neighbours in need.

Later, the panel was also asked about whether there were any “quick wins” to better connect Liverpool city centre with North Liverpool.

Mr Hogan remarked that “Nothing’s a quick or easy win that relates to transport”, but said the club was keen to support improved links to help fans get to and from Anfield for matches and for concerts.

He said the “ability to jump on transport” was vital to a venue like Anfield, and he said: “We’ve talked to the mayor and his team about how we improve that connectivity”

Mr Hogan said improved transport would be “super important” on match and concert days but would also help the wider community in Anfield all week long.

Stephen Jones, director at thinktank Core Cities UK and a lifelong Everton fan, said: “There are some big public transport things that are hard, like train or metro.”

But he says there are smaller things that could be done more quickly to connect Liverpool’s stadiums to the city centre- such as improving walking routes to make them more welcoming.

Chris Capes, director of development at Peel Land & Property, talked about the multi-billion pound Liverpool Waters regeneration of the city’s docklands , which includes Everton’s new waterfront stadium that’s under construction.

He agreed with speakers earlier in the day who had said that Liverpool needed to look again at its public transport system and strategy.

He said: “That’s absolutely something we should also be thinking about. We saw it with the regeneration of east Manchester and how the creation of the (Etihad) stadium sparked the regeneration of that part of the city.”

Mr Capes said the Everton stadium project would help to expand Liverpool city centre and attract people into Liverpool Waters and north Liverpool more generally.

He said: “It creates that pull factor from the city.”

He added: “If you walk from the Royal Liver Building to the Titanic Hotel and the stadium it’s not that far”. He said that people do not yet make that walk – but they may do when the stadium is complete and other developments have sprung up around it.

The event also saw the launch of a roadmap for change from the Liverpool Strategic Futures Advisory Panel. about the city’s future beyond the current government intervention at the council.