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Home » Jobs Created As Wingrove Motor Company Brings Alfa Romeo And Jeep Brands To Dealerships

Jobs Created As Wingrove Motor Company Brings Alfa Romeo And Jeep Brands To Dealerships

A longstanding North East car retailer has struck a deal to bring the Alfa Romeo and Jeep brands to its forecourts, creating jobs in the process.

Wingrove Motor Company, which runs dealerships at Silverlink, Newcastle West Road and Cramlington employing 90 people, says it will create around 12 jobs and boost turnover. As part of expansion plans the firm is also adding servicing contracts for Fiat, Abarth and Fiat Professional to its sites, with the new names set to take their places alongside Citroën, Peugeot and DS at the firm’s Newcastle West Road and Silverlink dealerships from next month.

Alfa Romeo cars will be sold alongside Wingrove’s range of new DS cars at its Newcastle West Road dealership, while Jeep will be offered alongside Citroën and Peugeot brands at the Silverlink site. Wingrove, which started in 1925 and will celebrate its centenary next year, says the move will boost turnover by 25% to £60m. The firm’s last published set of accounts, for 2022, show turnover of £36.9m.

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Josh Parker, managing director at Wingrove Motor Company, who is the fifth generation of his family to manage the business, said: “The reintroduction of the iconic Alfa Romeo and Jeep brands to the region isn’t just an expression of confidence in Wingrove, but also in the North East as a whole. We’re strengthening our long-term relationship with Stellantis and its brands after their senior team saw at first hand how we deliver the high-quality customer experience that is the basis of our long-term commercial success.

“We’ve been in discussions over several months about how best to shape the next phase of Wingrove’s evolution, and we’re hugely excited to be adding such outstanding names to the range of vehicles we sell and service.”

He added: “Introducing Alfa Romeo and Jeep will have a significant impact on our commercial performance, with the new North East jobs that we’re creating now likely to be followed by more as we get everything fully bedded in. Wingrove Motor Company has been a constant part of the North East automotive scene for almost one hundred years and we couldn’t ask for a better way to be leading up to our centenary.”

Maria Grazia Davino, group managing director at Stellantis UK, part of the parent company of the Alfa Romeo and Jeep brands, added: “We are delighted to have Wingrove Motor Company add Alfa Romeo and Jeep to their existing portfolio of brands from Stellantis together with after-sales support for Fiat, Abarth and Fiat Professional. Their almost century-long legacy and dedication to great customer service reflect the values of excellence that we look for in our retailer partners.”

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