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Global Growth Ambition For Apadmi After Private Equity Investment From CBPE

Tech firm Apadmi is planning global growth after securing private equity investment.

The Manchester mobile specialist has received a minority investment from CBPE to support its continued expansion “in the UK, Europe and beyond”.

Apadmi has worked with clients including the BBC, NHS, Dominos, Co-op, Charles Stanley and Sykes Cottages and operates in sectors including retail, financial services, utilities and health.

The company has doubled in size in the last three years and now employs 260 people.

In bought The Mobile Company in Amsterdam in 2022, taking on its 30 staff. Following that first expansion into mainland Europe it now plans to enter five new markets by 2027, alongside continued organic growth in the UK, and will use the CBPE investment to expand its services and potentially to acquire businesses in the UK or EU.

Apadmi founder and CEO Garry Partington said: “There’s never been a better time to be in mobile.

“The products that we are creating today are already driving huge value for our clients. Their app customers are more loyal than non-app customers – they engage more frequently and spend more. What were once functional tools are now the highest performing channel in their business.”

Jolyon Latimer, who led the CBPE investment, said: “We are delighted to be backing Apadmi. The team are leaders in a digital product market that is set to double in the next four years.

“Garry and his partners have created a people-first culture that attracts and retains amazing talent, and the value that they are creating for clients in the UK has already established long-term relationships with innovative, blue-chip brands.

“The opportunity to expand in the UK and build on their European presence is huge. Apadmi is incredibly well placed to continue its growth and to scale into new services and territories and we’re excited to join them on their journey.”

Apadmi was advised by Clearwater (corporate finance) and Weightmans (legal); Deloitte (financial), Graph (commercial) and RSM (tax)

CBPE was advised by Alantra (corporate finance), Addleshaw Goddard (legal); PwC (financial and tax), Armstrong (commercial) and Howdens (insurance).

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