For centuries, a day at the races has brought with it an air of luxury and a good dose of entertainment, and nothing will be changing this season at the world’s oldest racecourse, according to the Guinness World Records.
Established in 1539, Chester Racecourse has been welcoming racegoers into the stands for hundreds of years and, in 2023, invites you to host business partners, colleagues and clients at PARADE, the most exclusive restaurant at the historic venue.
Watch the races from the comfort of the sophisticated restaurant or from one of the two outside viewing terraces. The summer roof garden gives you a 360-degree view of the race track, meaning you can have eyes on your horse at all times, while the viewing terrace offers the perfect line-of-sight on the finish line.
With award-winning chefs, dedicated concierge teams and exquisite views, PARADE offers the perfect setting for any one of Chester’s fixtures including Boodles May Festival, Edinburgh Gin Summer Saturday, and Ladies Day.
For more information call 01244 304 600 (Image: Chester Race Company) Business Live took a closer look at everything PARADE has to offer and why it makes for a great setting to mix work and play.
This stylish hospitality facility is located by the finishing post and hosts 70 guests, giving it an intimate and exclusive feel. With a contemporary design, PARADE will you give you and your companions an unforgettable experience.
Choose a private table for parties of up to 10 guests in the premium restaurant and enjoy a six-course dining experience that takes you on a gastronomic journey every race day.
After parking your car, a member of staff at the PARADE concierge desk will personally chaperone you to the PARADE building where you will be greeted with a Laurent-Perrier Rosé Champagne and signature canapé.
Enjoy signature canapés in a relaxed environment (Image: Chester Race Company) The award-winning Horseradish catering team brings together exceptional culinary skills to deliver pristine plates such as tandoori roasted lobster, herb-crusted Herdwick lamb loin, and Asian spiced soy as well as honey-glazed pork belly.
And the delights don’t stop there. Unlike general admission tickets, PARADE invites its guests to stay after the final race to enjoy evening bites and cocktails with no pressure to get up and go until you’re ready.
With refreshments and nibbles throughout the day, PARADE also prides itself on the finer details. If your makeup has started to budge, head to the bathrooms where a makeup artist awaits to touch up your eyeliner and add a pop of colour with lipstick. And if you find your shoes are rubbing, one of your concierge team will hand you a blister plaster. This high attention to detail ensures your day goes smoothly and without a hitch.
PARADE has an extensive wine and cocktail menu (Image: Chester Race Company) Here’s a list of everything included in the PARADE package:
Admission Badge (subject to final declarations) Concierge service for you and your guests’ convenience Complimentary parking Personal Racecourse meet and greet hostess Laurent-Perrier Rosé Champagne reception PARADE signature canapés on arrival Personalised race cards Six-course dining experience Cash bar – extensive wine and cocktail menu, charged on consumption Table betting service throughout the afternoon PARADE’s signature cocktail, served with early evening bites post-racing Menu of available amenities & services will also be offered, designed for guest comfort and enjoyment whilst on course and may include services such as: a make-up artist, sommelier, DJ, tipster
Find out more by calling the concierge team on 01244 304626
You will be looked after by the dedicated concierge team (Image: Chester Race Company) READ MORE: Chester Racecourse welcomes back the popular Boodles May Festival
If you fancy a day at the races, but PARADE isn’t quite for you, Chester Racecourse has a variety of other restaurants and hospitality options including private boxes, The White Horse, 1539 Restaurant and Bar, and much more.
Boost your business Chester Racecourse has commercial opportunities for your business with the chance to partner with the venue and sponsor a race.
This dynamic and constantly evolving organisation offers a wealth of opportunities to partner with Chester Race Company and Chester Racecourse is an ideal platform to gain valuable commercial exposure for your business.
By partnering with the racecourse, you could potentially showcase your business to 20,000+ racegoers per day with tailored branding, advertising and activation opportunities. Plus, you can extend your reach through the company’s media platforms, including newspapers and social media, as well as benefit from TV coverage on ITV and Sky Sports Racing.
Please play responsibly and Be Gamble Aware. Over 18s only. The Chester Racecourse hosts a variety of promoters at its races.
To find out more about the PARADE, book tickets, and for information on other hospitality options, head to the Chester Racecourse website, here, or call 01244 304 600. For all the latest news, follow Chester Racecourse on social media: Facebook, Instagram, and Twitter.
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