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Home » AD FEATURE: Food & Drink Wales Cluster Network Promotes Sustainable Practices

AD FEATURE: Food & Drink Wales Cluster Network Promotes Sustainable Practices

Increasingly, consumers are favouring suppliers that demonstrate ethical and environmental practices, expecting their food and drink to be sustainably sourced and delivered.

While there is a reliance on manufacturers to ensure this happens, in Wales, its government is taking proactive steps to support food and drink businesses to achieve their sustainability goals and reap the subsequent rewards.

One of the ways Welsh Government is supporting businesses is through its Food & Drink Wales Cluster Network, which uses the successful triple helix approach with government, industry and academia working hand in hand to tackle common industry problems.

Functioning as a central hub with a focus on supporting and developing sustainable practices across Wales’s agri-food industry is the Welsh Food and Drink Sustainability Cluster.

Business expertise Working collaboratively with Welsh Government, academia, the three food innovation centres namely Food Technology Centre (north Wales), Food Centre Wales (mid and west Wales) and ZERO2FIVE (south Wales), Advanced Manufacturing Research Centre Cymru, Food and Drink Skills Wales and others, the Sustainability Cluster has access to expertise that can help businesses with process improvement, automation, reformulation, packaging, waste management and much more.

The cluster can guide businesses through B Corp certification while managing a specific B Corp workstream of businesses keen on achieving the coveted certification.

Not only are businesses supported in terms of processes, but under the Food & Drink Wales branding the cluster also provides the perfect platform to connect with a wide audience and promote the sustainability credentials of their products at notable events such as the Royal Welsh Show and BlasCymru/Taste Wales.

Reducing food waste

Cardiff-based charity FareShare Cymru is helping businesses overcome the financial barriers of donating food (Image: Food & Drink Wales) However, while the cluster offers guidance to businesses on how to operate sustainably, surplus produce, more generally, is often thrown away as it is commercially unviable.

To help tackle the issue of good food going to waste and to meet the increasing demand for food donations, Cardiff-based charity FareShare Cymru has introduced an initiative to help businesses overcome the financial barriers of donating food.

Funded by Welsh Government, the Surplus with Purpose Cymru fund makes it cost-neutral for eligible food businesses to donate surplus food to FareShare Cymru, covering the costs of packaging, labour, shipping, and any other costs incurred in the process.

With 239 charities to service across Wales and a further 176 charities on the waiting list, businesses across Wales can now join FareShare Cymru and Welsh Government in the plight to reduce food waste and tackle food poverty.

Valuable resource for food and drink businesses Building a strong and vibrant food and drink industry, underpinned with sustainable supply chains that have a global reputation for excellence, is at the heart of Welsh Government’s strategic vision for the food and drink industry.

The Sustainability Cluster is continually growing and welcomes new members, providing a valuable resource for food and drink businesses to flourish and succeed, through sharing information and best practice.

Find out more about how the Sustainability Cluster can help your food and drink business at Helping your food and drink business become more sustainable – Food & Drink Wales (

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