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Translating Your Website

The digital age has come to remain. It’s almost unthinkable to imagine everyday life without technology like the Internet to facilitate a lot of our most important activities. We do all kinds of things through it: We purchase, work, study, learn, and many more. We are connected through screens and the countless number of digital devices available to us right now. This explains why translating your website and making its content available to new audiences could be such a beneficial strategy for internationalisation.

Some Context First

Recently, Statista, an online stats site, published an article that explains ways in which the volume of media users has increased (and will further increase) globally between 2016 until 2023. According to the report, in 2021, there will be about 3.210 billion monthly active users, with the largest portion coming of them from Americas and Asian countries.

In this post, we’ll show you 5 advantages of doing this. Do we begin?

Why Should Your Website Be Translated?

1. Website Translation increases the possibility of reaching a wider audience

If you are able to translate your website into different languages, you will be able expand the reach of your visitors. This happens because people prefer sites which are in their native language. A survey by CSA Research revealed that “76% of online shoppers prefer purchasing products in their native language”. In addition it revealed that “60 percent rarely or never purchase from websites that are exclusively English-only.”

These numbers prove that having your website translated into various languages will assist you in increasing the number of people navigating the site. This means you improve your chances of obtaining more sales.

2. A Better Experience for Users on Websites

Nowadays, companies must be aware of the user experience when navigating their websites.

What’s the matter? It’s about the way a user feels when navigating your page your blog, website, or other communication channels. Every person who lands on your site is there to satisfy a desire. Therefore, one of the biggest challenges in creating content is to pay attention to each and every aspect. From the words you choose to the amount of time it takes for the different sections to load. This is due to it being the case that individuals want for solutions fast and effectively.

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Having said that, imagine that a person visits your website but can’t read your site’s content due to it not available in their local language. Perhaps they only be able to comprehend a fraction of it. They could be a potential (but lost) customer, user, or reader.

We’ve already observed that customers prefer buying products from sites that have been translated into their native language. The research conducted by CSA Research also revealed that: “Seventy-five per cent of respondents believe that they will be more likely to purchase from the same brand again if customer care is in their language. This is especially true for people who do not have a lot of experience in English. However, even 60 percent of those most confident in reading English favour having customer care in their native language.”

3. Website Translation enables you to Improve Communication with your Clients or readers

The most important thing to think about when communicating something is the intended audience. While these are terms we hear and read each day, there are times that daily priorities or the lack of time distract us and make us forget about the topic. Knowing your target audience helps you determine how you can communicate with them effectively. Additionally, it helps you determine which are the most effective options for you to offer your target audience and the channels you can offer them. Here’s a fact that you should not overlook It is not just about providing information. It’s also about learning to get to know your audience and connect with them.

It is common for websites to are translated literal. That is to say that it is not considered which words your customers use most often or which ones would be most appropriate. So, if you wish to reach out to your clients or readers, you’ll be required to speak to them in their native language. Apple for instance one of the most renowned technology firms, knew the global nature of its audience. This is why its website is currently accessible in over 130 languages.

This does not mean you need to adapt your website to these languages. However, you should consider where your audience is located and strategically select the languages you’d like to translate your website’s contents into.

4. Website Translation Improves Your SEO Ranking

Improving your SEO position is the process of doing “tweaks” on your site to allow search engines to better understand the site. In the end, you’ll be in the top positions when users search for information about your website’s content or services. To make this happen, it’s necessary to optimize your website’s performance by focusing on different aspects. They include: Creating meta descriptions, naming each area of your website in a unique way, being concise and descriptive as well as employing titles that are connected to your site, to only mention a few.

Keep this in mind! First of all users are more likely to visit websites that are in their language. Also, a positive user experience relies on offering the users what they need. And finally, it’s crucial that you speak the same language that your visitors do. With this in mind translating your website can be effective in optimizing your SEO and to reach new viewers.

5. The translation of your website can improve your brand’s Image

Websites that are translated into different languages tend to be more trustworthy. In fact, people tend to view companies with that have a global presence as more respected. This is due to the fact that they reach a broader audience or have more customers.

While at the same time having your website translated into different languages will prove that you’re concerned about your audience. Because your content will be approachable, it’ll be easy for people to read it by diverse countries.

Final Thoughts

The Internet is a synonym of globalization. In the blink of an eye, users from all over the world can be able to visit your site. If you’d like to get in front of a wider range of clients or users and increase your sales, translating your website is essential. Keep in mind! Translating your website with machines that translate won’t be enough.

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