Digital technology has revolutionized how we establish business relationships. However, with the advent of LinkedIn is your business cards still useful?
Absolutely. Below are 10 compelling reasons business cards remain important…
1. An affordable way to market your company’s image
The business cards are able to be ordered in bulk at a reasonable cost. The number of cards you print is a matter of choice – alter the amount based on the quantity you’re likely to need from day to day. If you’re planning to attend an exhibition in a month, you may raise your order with a the last minute.
It’s also cost-effective printing for multiple individuals however with different names, for instance, the sales staff.
Print a lot of cards to make sure employees are prepared for networking events as well as meetings with clients.
2. Great for exhibitions and events.
Trade shows and exhibitions provide the ideal platform to advertise your business and increase your network of contacts. These events are great for making new connections and generating sales.
Most people will go off to think about whether they should purchase something or go further and this is when your business card can be invaluable and ensure that you have your contact info should they need to connect with you.
Additionally, if there’s an exhibition at a trade show that isn’t a show, they will take up no space on your display and serve as an opportunity to remember your brand that they can take with them.
3. Something tangible, the equivalent to vinyl records
People are more and more enamored of the physical copy. It is something they can feel and hold. Take a look at the increase in sales of books and the ongoing revival of vinyl. Business cards are a part of this revival in the analogue world.
They’re just a small part of your brand that people can take home to put on their fridge or place on their rack for letters. Help people resist the temptation to toss them away by providing solid design and the content that illustrates the way your services can help resolve their issues.
4. It is easy to distribute and display.
Business cards can also serve as a display which people can pick up while they walk by.
Show them wherever and include:
Counter-tops of stores
Pinned to the office noticeboard
In display in a holder
Make sure your company’s name and logo is visible when displayed Think about it, is there your company’s name visible on the top of the page?
5. Great for specific sectors and occupations.
We’re living our lives via our smartphones and laptops. However, often only a physical business card is enough in certain situations, such as when you’re on the ground or in an event center with a sloppy Wi-Fi.
Think…
Landscapers and builders make use of cards for business to share information when mobile signals are not working.
Electricians and plumbers make use of these to get their names before customers who have an urgent issue
Street food stalls utilize them as a cost-effective method to advertise their business on the street
6. Remembers email addresses for you
Contact numbers, email addresses and names are easy to lose. Business cards keep all of that information so that you can easily recall it even after you’ve met that person.
You may have even utilized your card to establish a contact on their email or on their phone. This is an excellent illustration of how business cards and online channels work together.
7. More prominent than an email
Send an email to someone regarding your brand. It’s beautiful and contains the most important details. However, it only does it’s job when you use it.
A business card serves as an ongoing visual reminder of your brand. The average person doesn’t glance at them constantly and yet if they’ve them displayed on their noticeboard or desk at home, you’re in their eyes more often than an email.
8. Leaves a lasting professional impression
Nothing says professionalism more than an official business card with an exchange of hands after a meeting or networking event, or after completing a task.
The presence of a business card tells something about your business and the person you represent. When you present one to a potential client they will see that you’re a trustworthy representative of your business and will make an impression that lasts.
9. Small enough to be carried in any time
Keep them in your pocket during the day, or even when you’re not There’s no way to know when opportunities will arise. Compact and compact small, these promotional tools are barely any space, but they can assist you in securing new opportunities that aren’t expected.
Make sure you are looking at your card’s design and contents. This will help people:
A clear idea of your brand’s identity
Your most important messages are framed in terms of advantages
All the details they require to get in touch with you
10. Your brand’s visual identity is able to be firmly anchored to your memory
Cards let you make your brand stand out with confidence. They’re a great way to utilize powerful graphics and images to promote your business.
Make your mark by creating your own art. Use logos, images, and appealing colors to form an image of your brand. A professionally designed business card is an opportunity to showcase what you offer and helps to make your company more memorable.
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