Explainer videos allow consumers to gain a better understanding of a product or service you intend to market and get your company’s name in front of potential buyers who are currently thinking about buying. Through this your company can give answers to questions of consumers through a lighthearted and entertaining manner that establishes your business as the expert.
Short version: If you’re not already making use of videos to explain your business as part of your digital marketing plan, now is the perfect time to get started.
What is an explainer ?
Explainer videos are brief and informative video that is used to explain your business or the product or service you provide. They typically run between one and two minutes in length and explain to viewers what you offer in a way that is creative. The term “explainer” originates because they can help users understand something new by simplifying it into simpler phrases.
Explainer videos are available in many different formats like animated videos that are typically more entertaining for all viewers! There are also live-action video that might include interviews with actual actors or actors in the production. The combination of live-action and animation can serve to provide explanations for complex processes, specifically within the petroleum and natural gas industry or renewables sector.
Why explainer videos are so effective?
Video in general are generally recognized as an effective type of media since they can are engaging for your viewers visually as well as audio, which is quite telling when you think about the fact that 90% of our brain stimulation originates from audio and visual signals.
The use of video as a promotional or learning tool is not just helping viewers retain information better communicated, but can also trigger an emotional reaction that they can later connect with your brand or products.
According to the research conducted by HubSpot 70% of marketing professionals agree that the use of video has helped increase traffic to their websites and increase sales. Marketers also reported an increase of as high as 66% more leads that are qualified every year by using explainer video.
Additionally, HubSpot also found that 96% of people increased their use of online video in the year 2020. Today, nine out of 10 people claim they want to watch more videos from companies and brands videos, which means that video content is no longer just desired, but is now required from the vast majority of your viewers.
How can you create an explainer video that works for you?
It’s not a secret that using video as a method of advertising is an excellent method for companies to communicate their message, brand and offer services, however at the end of the day, what determines whether or whether an explainer video has been successful comes in the form of quality video as well as the audible content.
When your video explaining can to convey difficult to comprehend concepts in a simple manner, they’re really doing their job and will be well-received.
An explainer video only works if it has been able to simplify a difficult-to-understand concept for the viewer. The aim is to simplify the process, or your product and how it operates or the many complicated components of your service in bite-sized chunks.
Also, you should take into consideration the level of understanding the target audience. What terms and jargons will they be able to. If your video is intended for people who are new or have advanced knowledge or a particular product be sure to mention that in the description or title of your video to ensure not to confuse viewers.
In the event that your explanation video makes viewers with a tense look the video will not bring the kind of outcomes you’d like. This is why we suggest employing a professional video production firm to make the video on your behalf. They can develop a compelling narrative and create a quality video that can deliver the results you’re looking for.
Different types of explainer videos
Live-Action Explainer Video Tutorials
Live-action explainer video are promotional videos that were filmed by real people to describe the company’s product or service. Businesses that offer physical products or a service that’s oriented toward people such as restaurants or consulting firms could be a good candidate for a live-action explainer.
They are highly efficient because we are naturally attracted to human faces in order to establish connections. This allows the viewers of a live-action movie be more emotional attuned to the characters particularly when they relate with the characteristics of your intended viewers.
Some companies choose to the employees of their company in their films which is often more engaging. This is because you’re getting to meet the people who run the product or service who are committed to their work and experience their own experiences.
Social media live stream
Live streams are basically identical to a live-action video, except that the content is distributed live on social media, so there’s no space for after-effects or outtakes. It can be a bit difficult, but creating live streams creates a sense of connectivity and accessibility between your company and your viewers.
You can respond to consumers’ questions in real-time and tailor the content you shoot to fit the requirements of your viewers. This produces highly personal content, and any errors you make help to make your brand more human and show that you don’t have anything to conceal.
The great thing about streaming live is the fact that you are able to save the video for your channel in the future or decide not to. The saving of your video will enable more viewers to view the video, to share it, and interact with it.
Businesses can pay influencers on social media to create an explainer video for live streams on their behalf, as long as they ensure it is simple for the influencer to comprehend and that it is compatible with the personality of the influencer as well as their followers. This is especially effective for B2C companies.
Animated explainer videos
The most popular form of explainer videos is animation. Animation can make anything possible. Things that seem impossible are presented to you own eye. This is the reason that animations are particularly effective for creating explainer videos which can be used to explain complicated products, services, and solutions.
Click here for the best animated explainer video company.
These kinds of videos are typically used to describe services that are difficult to visualize in a live-action manner, like industrial services, or intangible tech products such as software. The renewables and oil and gas industries typically use animated explanation videos to show different pieces of equipment or technologies that are not physically visible on film since it’s submerged or is below the ground.
Certain companies however offer very few, if any physical products, which makes live-action explainer videos a nonsensical choice. Animation-based explainer videos enable companies to be more imaginative in their content and they can be easily altered in the event that any changes have needed to be done.
People are more likely to be engaged by a video rather than read a textual description of the product or service, and the use of animation can make the user experience much more pleasant. In turn, your message will be more likely to get absorbed. By including a call to action towards the conclusion of your explanation video will lead viewers to the next step they should do.
The most important thing is that animated explanation videos can be enjoyable. They are usually viewed more as entertainment , not an opportunity to sell which is why the audience is more likely be drawn in, be influenced and to take action rather than with traditional ads. We suggest that in order to make the most of an explainer video that is a minated version that you employ an agency which specializes in animation to develop and design the content. So you are sure it will be of the highest quality and will yield the desired results.
Whiteboard videos explaining the whiteboard
Whiteboard Explainer Videos are an educational video that makes use of hand-drawn animations that write and erase its white background to mimic the experience of working on whiteboards. This kind of video format has gained popularity since it is a more simple and affordable way to create animation.
This design takes users back to their time in the classroom. It also demonstrates that this is an environment where they can learn new things. Utilizing fine lines, and in-continuous motions help to make the video more efficient as it flows seamlessly between scenes. This helps to keep the attention of viewers for longer, however it may not be the style that will work for your brand. You must think about when choosing the style of explainer video is the best for your company.
Which type of explainer clip is the best?
It’s a highly subjective. It depends on the sector and the kind of customer you are trying to reach and the product or service you want to promote. It is possible to mix different styles, such as live-action footageand some animations that help enhance your product’s capabilities.
Explainer video best practices
Keep your audience in mind
Who’s your target audience? It’s difficult to effectively engage with someone if aren’t sure the person you’re speaking to. Be aware that the audience for a specific video might not be identical to your overall intended audience.
When creating any marketing materials, it is important to consider first what your audience’s facing and how you would like to appear in their eyes. What are the issues they face and what product or service alleviate these problems?
What’s the next step you’d like the public to follow? Do you want them to subscribe to your newsletter, test your product for free or visit your website? That’s how you’ll determine the call to action is going to be.
Pay attention to them
Don’t let viewers get enticed by letting them get interested right away. Research suggests that users make a choice about the likelihood to be interested in your content within the first two seconds of viewing, therefore you must grab the attention of viewers immediately and keep it there.
You could do this by making an impressive declaration, or perhaps with captivating visuals and elegant design. Animated explainer videos are extremely effective in driving viewers’ attention to the visuals and keep their attention longer.
Utilizing words such as “you” and “your” assists in bringing the viewer directly.
Keep it short
Do not ramble on for all the time. It’s only possible to keep an online user’s attention for a limited amount of time so be sure to keep your posts short and concise. There’s no sense in creating content that is boring, boring or boring since it won’t yield the results you want.
You should limit the duration the video is less than two minutes in length or perhaps shorter if your subject is straightforward.
In the end, the more you provide information to someone in a single session the more likely it is that they’ll forget it. To ensure maximum retention, concentrate on a couple of key lessons. And don’t forget to conclude with the clear CTA.
Your explainer video script should be the very best that it can be.
It is crucial that your story is interesting and pertinent to the audience you are targeting. You may be tempted to dive straight into the exciting video-making process however how successful your video explainer is contingent on the narrative being engaging.
Be sure to answer any questions your audience might ask as well as describe to them what they will benefit from your services.
You can ask a trusted person to review your script, preferably someone who isn’t familiar with the subject matter you’re trying communicate. This will help ensure that you’ve not made assumptions that cause the audience to get confused by the explanation.
If you’ve decided to use an explainer-video firm to handle the difficult work It is possible that you will have help them write the script since you be familiar with your product or service better than any other.
It is also important to consider the tone you intend to use to communicate the message The tone you wish to convey, the tone you want them to use, and the age you would like them to be, and whether they are female or male. These elements can influence the degree to which your audience will be interested in the video explaining your message.
Why should you use an explainer video firm to produce your material?
If you’re not already making use of explainer videos as a part of your marketing strategy, it’s time to get started now. Many companies, regardless of size or how small, do not have the specialist expertise and resources to produce impressive and engaging videos the way the explainer-video production firm can.
In the decision of what your storyline needs to be, and what explainer video format will work best for your brand, business or product, and what your intended viewers are likely to interact with the content, an explainer video production company will guide you towards the proper direction. The top explainer video production firms can also integrate your company’s branding messages and imagery to ensure your content is consistent throughout all platforms.
Animation video production companies can access experts in the field of design, animation and videographers that can create distinctive characters from scratch or integrate the live action footage in animations with ease and precision. No matter what you decide to do be sure to not attempt to make an animation completely by yourself without any prior experience in the field. What you will end up with is an amateur-looking film which fails to connect with the audience you want to reach.
Making explanation videos that are efficient is a challenge without spending a fortune the time to create an animated explainer video. It’s always better to trust those who can do the job right.